Thomas Dean l 3374497
EXPERIMENT 3 - THE BRIDGE
Overview
POWER! Is the ability to act on strengths in order to accomplish something of great value.
The two companies I have chosen to base my design on are Facebook and Coca-Cola, easily two of the most well known brands in the world.
I decided to base my design around the brand name itself, as this is both of the companies most valuable asset. My headquarters for both Facebook and Coca-Cola represent the the brand in a way which expresses the power of the brand names themselves.
Design
The headquarters I designed for Facebook is based upon the well known logo (see below). The 'f'' has become one the most recognisable symbols around the globe, with over 800 active uses. Due to the obvious popularity of Facebook, I wanted to design a headquarter that can be easily recognised as Facebook.
Coca-Cola is well recognised by the smooth curves in its logo that spell out its brand name. Similar to Facebook, this logo is recognisable by ridiculous amounts of people around the globe. My design is based upon the 'C' in the Coca-Cola logo (see below), with slow smooth curved surfaces creating an overall shape that represents the company.
The Valley
The valley I have chosen is the 'Three Sisters' which is a rock formation located in the Blue Mountains, NSW. I thought this would be a dynamic environment to create in CryEngine as I wanted to explore all three rock formations by incorporating all of them within my design.
MashUp of articles
Facebook- http://gigaom.com/2012/04/09/here-is-why-did-facebook-bought-instagram/
To this day, Coca-Cola still imports coca leaves which are used to manufacture cocaine in the United States’
United States still aggressively pursues an eradication policy that encourages Andean governments to spray their forests with toxic chemicals to eliminate this medicinal crop
It is illegal to import or possess the leaves under U.S. law -- unless you're the Coca-Cola company.
the company long ago convinced the U.S. government to exempt it from the law.
Coca-Cola is the only U.S. corporation that has been granted the right to legally import coca leaves into the United States
Coca-Cola is the only U.S. corporation that has been granted the right to legally import coca leaves into the United States
You might have heard by now that Facebook has acquired Instagram for nearly a billion dollars in cash and stock
Facebook was scared shitless and knew that for first time in its life it arguably had a competitor that could not only eat its lunch, but also destroy its future
Facebook and Instagram are two distinct companies with two distinct personalities
Instagram has what Facebook craves – passionate community
But then the road from product and a platform to a business is long, twisted and full of potholes. Perhaps that explains why the Instagram team decided to cash in their chips
Take-Two Interactive- http://www.businessweek.com/innovate/content/feb2008/id20080225_899358.htm
The video game giant throws a $2.1 billion pitch for the maker of the smash-hit Grand Theft Auto series and exclusive MLB titles
But the rich asking price, which drove Take-Two's shares to record Nasdaq stock market gains on Feb. 25, may not be all that's required.
EA is offering $26 a share for Take-Two, a 64% premium over the stock's Feb. 15 closing price—the last day it traded before the bid. Take-Two's management rejected the bid on Feb. 22, driving EA to take its pitch directly to investors Feb. 24.
Holding out until after the release would give Take-Two's management tangible proof of the success of its new GTA chapter
Take-Two and EA's combined revenues last year were worth about $4 billion.
18 Perspective Drawings
Below are a series of one and two point perspective drawings from different angles. The purpose of these drawings was to show the relationship between three H-shaped prism. This exercise gave us the opportunity to be creative and explore the spaces that were created.
ONE-point perspective:
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| TOP: Layered (top view) BOTTOM: Sturdy (topview) |
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| TOP: Continuous (eye level) BOTTOM: Confronting (eye level) |
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| TOP: Vigorous (above view) BOTTOM: Spontaneous (above view) |
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| TOP: Brave (eye level) BOTTOM: Confined (eye level) |
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| TOP: Authority (above view) BOTTOM: Powerful (eye level) |
TWO-point perspective:
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| TOP: Authority (above view) BOTTOM: Brave (above view) |
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| TOP: Conquer (above view) BOTTOM: Triumph (below view) |
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| TOP: Invade (above view) BOTTOM: Crush (below view) |
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| TOP: Hierarchy (above view) BOTTOM: Potential (below view) |
36 Custom Textures
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| LINEAR |
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| ROTATIONAL |
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| SCALAR TRANSITION |
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| CICULATION |
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| CHANGE |
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| ACTION |
Three chosen textures in model:
The Elevators
The elevators I designed for transporting my VIP members of both Facebook and Coca-Cola from their headquarters to the meeting place on the valley floor evoke the overall them of the power of the brand name.
Facebook:
The elevator for Faecbook was designed to mimic the 'f-shape' of the well known logo. I wanted to utilise all the space within the elevator, making it a unique space, and not just a platform from getting from point A to point B. My SketchUp model below shows my design for the Facebook elevator.
Coca-Cola:
The elevator I designed for Coca-Cola evokes the idea of the curved surfaces in the well known Coca-Cola logo. I didn't want to add any linear edges to this elevator as the Coca-Cola logo contains many smooth and soft curves. My SketchUp model for this elevator is below.
The Dining Table
The Dining Table I designed to go in the centre of the meeting place for VIP's from both Facebook and Coca-Cola to have meetings. With the design I wanted to blend the concepts from both Facebook and Coca-Cola into the composition of the table. The mixture of linear and curved edges can be seen in the SketchUp model below.
Image Captures and Architecture
The array of images below show my SketchUp models in the CryEngine environment of the Three Sisters.
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| This image shows the view of both headquarters in the environment, I wanted utilise the Three Sisters by incorporating all the large rock formations within my design. As you can see, I have cut a gap through the middle of the middle 'Sister'. This created the meeting space for the VIP's. |
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| This image shows the Facebook headquarters and the bridge leading to the space in the middle which is above the meeting place |
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| This image shows both bridges leading to the middle section, providing acces from one headquarter to the other. This image also shows the interesting shadows created by the bridges. |
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| This image is within the Coca-Cola headquarters, showing to textures used and the different colours showed in the red glass. |
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| This image shows the textures and bright colours on the Facebook headquarters. |
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| This image shows the meeting place with the 'dining table' in the centre. I opted to add the horizontal beams in order to create a more unique space, as well as creating interesting shadows |
Videos of environment
Below are a selection of videos I made to better express my designs within the environment.
Facebook Headquarters -
http://youtu.be/mxE9igIGWwU
Coca-Cola Headquarters -
http://youtu.be/L2pcFWyIJ6Q
Facebook Elevator -
http://youtu.be/CNSNGhTivRM
Coca-Cola Elevator -
http://youtu.be/eyoCjZd0XCU
SketchUp Models
Below are my SketchUp models, just simply follow the link provided.
Facebook Headquarters -
Coca-Cola Headquarters -
Facebook Elevator -
Coca-Cola Elevator -
CryEngine Environment
In order to download my CryEngine just simply follow the link provided.
http://www.gamefront.com/files/21845854/DEAN_Exp
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